Pandu Hartanto

I build software companies in Southeast Asia.

Co-founder of Etalas, an AI-first product development agency. Alongside that, I'm building Kareem — a productive waqf holding company structured to serve education for generations. Based in Jakarta. Working slowly on things that matter.

Updated March 2026

Co-Founder · Etalas

An AI-first product development agency. We help founders and operators build software that actually ships — not prototypes, but products people use.

CEO · Kareem

A productive waqf holding company. The structure is unusual: shares are permanently endowed, profits flow to education, and the company is designed to outlast its founders. I'm building it deliberately, not in a hurry.

OpenClaw Consultant · Independent

I help executives deploy AI agents that work in production — connected to real tools, running real workflows. Not a demo. Something that runs.

Research March 2026

NVIDIA NeMo & the Indonesia AI Opportunity

Why the NeMo/NIM stack and Indonesia's sovereign AI push create a defensible local niche. A full strategic brief.

Note 2026

What a Productive Waqf Actually Looks Like

Notes on building a company where the shares themselves are endowed. The structure, the why, and what cross-generational really means in practice.

Research March 2026

OpenClaw vs Hermes Agent

A complete comparison of the two leading open-source AI agent frameworks. Where each wins, and when it makes sense to switch.

Co-Founder

Etalas

AI-first product development agency for founders and operators in Southeast Asia.

2022 – present

CEO

Kareem

Productive waqf holding company. Two subsidiaries: Kareem Studios (software agency) and Kareem Ventures (connecting capital to social-benefit businesses).

2024 – present

OpenClaw Consultant

Independent

Helping executives deploy AI agents that run in production.

2025 – present

Founder

BWN Tech

Solo and consulting work across product strategy and early-stage ventures.

2021 – 2022

Co-Founder

RumahKisah

Islamic content and education platform.

2020 – 2022

Engineering & Product

Gojek

Built and scaled products at one of Southeast Asia's largest super-apps.

2018 – 2020

Early Team

Veritrans (now Midtrans)

Helped grow Veritrans into Indonesia's leading payment gateway. Later acquired by GoTo.

2014 – 2018


Computer Science

Bina Nusantara University